About FOY

Our Story

The Story So Far

FOY stands for Fountain Of Youth and was born a few years ago by the very talented Charlotte Keirle. FOY was created to encourage healthy & graceful aging by using incredible ingredients found in nature, with the aim to not only survive but thrive in our skin.

Charlotte’s interest began when her mother introduced her to essential oils as a teenager when she felt pressure with exam results. Charlotte continued to use essential oils throughout her life, and in 2010 expanded her interest by beginning her studies with an aromatherapy diploma. The information she learned through her studies prompted her to discard all purchased cosmetic and cleaning products from her life and replace them with home-made ones instead. She then began working in a natural healing clinic where she created custom essential oil blends for clients based on the North Shore in Auckland.

After a close friend shared shocking news that she had developed stage 1 cancer despite her healthy lifestyle, Charlotte wanted to help but wasn’t sure how to. During the same time, Charlotte also noticed pain in her breasts and felt it was important to get medically examined. Luckily, her scan came back with a couple of tiny benign breast cysts. After this experience, Charlotte consulted an experienced acupuncture specialist with third-generational knowledge who advised her the breast cysts may be due to energy blockage in the breast area. His solution was to encourage the flow of energy through daily massage to the breast area.

With this information and her aromatherapy knowledge, Charlotte got straight to work on developing a breast massage oil that would increase blood flow and energy to the breast area and encourage a healthy flow of lymphatic fluid.

After further research, Charlotte developed the perfect blend of organic essential oils with the intention to deeply nourish and heal the breast tissue. Which is our beloved breast care oil, FOY.

FOY has a goal to provide a stunning and luxurious oil, while simultaneously educating and empowering women of all ages. We hope that through breast massage we can detect breast cancer earlier and decrease the development of it through healing oils and massage.

Our Mission

At FOY our mission is to create exquisite organic essential oil products that improve mental, physical, and emotional wellbeing through a healthy and holistic approach that respects nature.

Woman Empowerment

Transform the feeling of fear into empowerment, by taking your breast health into your own hands. If we know our breasts personally, it is easier to notice subtle changes.

Organic Essential Oils

Both the ingredients we use & what they can do for you are equally important to us. We believe using organic essential oils is paramount in ensuring the best quality products.

Therapeutic Properties


FOY breast massage oils are hand-made and intentionally selected from research and intuition to ensure the highest quality products for your breasts.


Frankincense (Boswellia Carterii) is an aromatic resin obtained from steam distilling the gum of Boswellia genus trees. 

Frankincense is anti-inflammatory, anti-bacterial, and anti-fungal. It helps to calm the mind, relieves stress, and encourages the healing of scars (including post-surgical), and can also soothe dry and cracked skin.


Chamomile Roman (Anthemis Noblis) helps with reducing anxiety and stress, is soothing for dry and cracked skin, helps induce sleep, and reduces inflammation.

Rose Oil

Our rose oil (Rosa Damascena) comes from the ancient gardens of Persia where it is believed to have been first cultivated. 

Rose oil is anti-viral, anti-microbial, and high in natural antioxidants.

Its also assists with grief and/or loss as it helps gently balance emotions, and is calming and soothing.


Vanilla (Vanilla Planifolia) has a sweet pleasant smell that uplifts the mood, supports emotional balance and stability, promotes healthy skin, and induces comfort.


Jojoba (Simmondsia chinensis) is a great anti-bacterial, anti-microbial, anti-inflammatory, and natural antioxidant carrier oil which improves blood circulation.

It has a similar molecular structure to the skin making it easily and rapidly absorbed increasing skin luster, elasticity, and integration. This enhances the flexibility and suppleness of the skin, helping to balance the moisture and oil production of our skin.

Jojoba improves skin softness, replenishes dry skin, and leaves a rich velvety feel without blocking pores.

Cherry Kernel

Cherry kernel (Prunus avium) is rich in vitamins A & E, is a natural antioxidant, helps with eczema and psoriasis, and is anti-aging.

Sunflower Oil

Sunflower oil (Helianthus annuus) is high in vitamins A, B, D & E, minerals, lecithin, and unsaturated fatty acids. 

It is deeply nourishing and conditioning for the skin making it good for dry, damaged, and aging skin.


“FOY nourishing breast oil has the most sensual and self-loving energy hand-crafted by Charlotte. When I use this beautiful product I feel so grateful, and I encourage all women to cherish and nourish your body and breasts. It is a perfect reminder when using this gorgeous product.”

Jodi Townend

“FOY nourishing breast oil is beautiful. It has encouraged me to take time to give a little to myself and get to know my breasts a bit better which I feel is so important nowadays with the increasing rates of breast cancer. It has a deliciously full and sweet smell. When I use it, I notice my emotions soften tension I may be holding in my chest eases and I feel more centered grounded, and nurtured. I highly recommend this oil and the practice of breast massage to any woman.”

Camilla Rombouts

“I am pregnant and I am using Charlotte’s breast massage oil and I find it amazing! It is a very smooth and very gentle fragrance. My skin loves it and you can use it in other parts of the body also. I totally recommend it!”

Sia Te Huka

Treat Yourself

FOY breast oil is a hand-crafted combination of extraordinary organic oils, carefully selected for their therapeutic properties. We guarantee your breasts will feel sensational. Discover how nourishing and healing our breast oil is, for yourself.

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